UTC Geppetto’s Toy Store Grand Opening – Saturday, October 5th!

Geppetto's Outside As a regular blogger with San Diego Moms Blog, I get some perks such as being invited to a blogger event at the new UTC Geppetto’s just before its grand opening. My kids and I have been walking past the Geppetto’s space at UTC near the playground for a couple of months while it was being built and my kids are always asking me when it is going to open – like I must know since I am a mom. But, I recently got a nice email from the folks at Geppetto’s asking us to come by and check out the new store. So of course I dragged my kids along.

We checked out the shop and even got a chance to talk to Brian, the owner of all the Geppetto’s. Shockingly enough, my kids loved the toys, especially the magnetic dart set. I liked that they stocked the toy store toys designed to stimulate the minds of both younger and older kids. I noticed that there were a lot of engineering/building type toys; I really like these toys because it keeps even older kids engaged and learning. They had some nostalgic toys like the little record player with 4 tiny records with nubs on them – remember that toy from when you were a kid? I do. They also have some cool crafty toys like paint-your-own vases and oil crayons. We chatted a bit with Brian, the owner, and he even showed us the toys that were made by local San Diego companies, such as the magnetic dartboard set my kids were obsessed with.  I am excited that UTC is finally getting a toy store and that it is a great store like Geppetto’s.

The blogger event was to show us bloggers the new store and also let all our readers know about the Geppetto’s Grand Opening Party on Saturday, October 5 from 9 a.m. to 2 p.mThis FREE, family-friendly and fun event is open to all and promises lots of good times.

Here is the information:

From 9 a.m. until 2 p.m. on Saturday, October 5, families and kids of all ages can come out and enjoy:

– Kids’ Crafts

– Music

– Entertainment

– Free Goody Bags (while supplies last)


Surrounded by other family-friendly retailers in the Macy’s wing of Westfield UTC, Geppetto’s newest store will feature 1,600 square feet of imagination-inspiring toys, games and crafts. Outfitted with old-world elements such as wooden fixtures, bricks and classic lantern lighting, the store’s look reflects the timeless nature of the company’s focus on classic toys.

Owned and operated by Miller since 1992, Geppetto’s features toys and games personally hand picked and tested by Miller and his family that encourage imaginative play, multi-generational interaction and creativity.

To celebrate the company’s expansion and commemorate the occasion, Geppetto’s will be donating 9% of sales from all locations on October 5 to one of four charities (consumer’s choice): Rady Children’s Hospital, Voices for Children, Big Pals Program of Jewish Family Services and KIT (Kids Included Together).



  Geppetto's Inside

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About Margo

As one of the expert Baby Bunchers of the group, Margo makes managing her two boys look easy. Nevermind that they are age 2 and almost 4 years and have more energy than tasmanian devils. Never one to stay at home, she can be found at Disneyland, Legoland, Hullabaloo or any number of kids events or activities around San Diego and her boys are still alive and uninjured...oh, wait - she did go through a broken toe with her oldest... You'd never guess she is actually a CPA who works part-time on top of everything else she manages around her house. Her hubby Mark even helps out once in awhile, too!

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